Endless blue skies, never-ending warm nights, warm, golden Sand between your toes and a soft breeze through your floating hair: Not everybody will be able to have the Ocean and Beach feeling this weekend, but with temperatures scoring above the 25°C this weekend, it´s time to look at the hottest trends for Summer. SEAFOLLY, one of my all-time favourite brands, has created some irresistible and unforgettable trend statements for summer moments.
As you may all know, I am currently five month pregnant and I think there is no need to mention that my toned and slim Bikini-Body is a thing of the past. However, the lovey SEAFOLLY team was still able to find some IT-pieces, in which I can put my growing baby-bum into the limelight.
It is really true what the Marketing-Team of SEAFOLLY promises: „Each and every day you get a little peace of that Beach-Moment-Holiday-Feeling“. For many years now, SEAFOLLY has always been part of my signature summer wardrobe with a few pieces.
The Australian label´s home is the beach, being the absolute trendsetter in terms of fittings, cuts, Mix&Match and prints, however, SEAFOLLY has arrived in the world of fashion throughout. The result is a relaxing but modern lifestyle look with casual but stylish highlights. Whether you are relaxed at the beach, trendy at a Pool-Party or sporty at the Gym: The combination of Swimwear, Active and Overswim is perfect for this „EndlessSummerGlow“ all day long.
TREND 1: FROM SWIM TO GYM
From Beach to the Gym? Afterwards casually shopping with friends or heading into a bar? It´s super easy with the “Australian Lifestyle”! Both outfits of Swimwear and Active-Outfits are well matched and can be combined with easy Dresses or sexy shorts with a cool Shirt. SEAFOLLY takes the lead…
TREND 2: OFF-SHOULDER
What better way to diss someone with cute ruffles, or would you prefer to take a cool dip in the ice-cold water? Ruffles and frills are right at the top of the trend-barometer this summer and can be found everywhere from Bikini-Tops to Dresses.
TREND 3: ORIENTAL SPICE
Persian tile patterns, Indian-inspired prints, fringes, shining charms: playful, but sensual at the same time are the patterns and print á la Orient and more than HOT this summer!
TREND 4: ONE PIECES
No chance for a swimsuit? You may be surprised: One-pieces are everything but boring this season and come in very creative forms. Bandeau-Top meets geometric patterns, simple black combined with extraordinary flower prints and high-necks, low cuts are paired with clever details. Never say never…
TREND 5: GEOMETRIE PATTERNS
The SEAFOLLY Designers were so excited that they created a whole range of products featuring this trend of the moment: MODERN GEOMETRY captivates with trendy, clear, black-and-white dominated styles. White accents stand out of structured base patterns. The summery trend colour Bahama Blue, lively patterns and Camouflage prints, MODERN GEOMETRY offers really everything that sends a true trendsetter-heart racing.
TREND 6: FLOWER PRINTS
Precious, multifaceted and a little bit sweet are the flower prints of this season. But they can also come more sporty: If you like to dip into the ocean wearing your ruffles Bikini, you can combine it with a Tanktop afterwards, that features clear design and is perfectly suited to play a sporty game of Volleyball.
TREND 7: HOT WRAP
Whether it´s a Bikini-Top of a Dress or a Shirt, this summer it´s all about wrapping. Depending on fabric and style it can either be sexy or romantic – but it´s all in all more than right on the spot.
For more information, please visit www.seafolly.com
Text: SEAFOLLY / Jasmin Wörz
Photocredit “Welcome to Byron Bay”: SEAFOLLY / Fotograf Ben Watts
Photocredit “Welcome to Broome”: SEAFOLLY / Fotograf Simon Upton
Photocredit “Welcome to Whitsundays”: SEAFOLLY / Fotograf Simon Upton
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